Representative voice for the alcohol industry. United for Good.

The DF-SA aims to foster a culture of responsible drinking and responsible trading within South Africa.
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Who we are

About the Industry

The DF-SA unifies the industry, engages with stakeholders, addresses various issues, supports credible scientific research, sets self-regulation standards, and promotes responsible consumption and trade.
R137 Billion
Estimated sales turnover of the industry
Ref. SAWIS, IWSR, SALBA, ITC Trademap (SARS Customs & Excise data)
1 Million
Number of direct and indirect jobs created by the industry
Ref. Econex, SA liquor industry economic multipliers, 2018
10% Tax Revenue
Arising from indirect taxes in 2019
Ref. SAWIS, IWSR, SALBA, ITC Trademap (SARS Customs & Excise data)
5.7 Billion
Net export earnings
Ref. ITC Trademap (SARS Customs & Excise data)
What we do

Elevating Industry Standards and Best Practices

Responsibility and Education

  • Lead responsible consumption initiatives
  • Promote responsible trade
  • Lead responsible drinking initiatives via Aware.org

Market Integrity

  • Implement self-regulation through the Communication Code of Conduct
  • Promote responsible trade through developing responsible trade programmes
  • Advance market formalisation throughout the various channels
  • Influence illicit trade reduction

Credible Scientific Research

  • Conduct credible scientific research to inform decision-making

Stakeholder Engagement & Collaboration

  • Engage on policy & regulations
  • Create positive dialogue around industry contributions
  • Influence illicit trade reduction
  • Create meaningful engagement with government

Research, Standards, and Data Hub

Unify the drinks sector for discussions on alcohol's impact, safety, marketing, and regulations. Support research, set standards, and advocate responsible consumption while engaging with stakeholders and communities.

01

Unified Voice

Learn more about DF-SA and our governance

02

Research

Learn more about DF-SA’s Independent research

03

Code of Conduct

Learn more about the Communication Code of Conduct.

04

Awareness

Learn more about responsible trade and consumers in the alcohol industry
Membership

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Member

Our members are across the beer, wine and spirits producers, and the associated value chain.
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Latest News, Resources and Media

Discover the latest news, valuable resources, and engaging media content in one convenient hub.
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