Representative voice for the alcohol industry. United for Good.

The DF-SA aims to foster a culture of responsible drinking and responsible trading within South Africa.
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Who we are

About the Industry

The DF-SA unifies the industry, engages with stakeholders, addresses various issues, supports credible scientific research, sets self-regulation standards, and promotes responsible consumption and trade.
R482.7 Billion
Total economic multiplier sustained output
Ref: The Contribution of the Alcohol Beverage Industry to the South African Economy (BER, 2024)
498,999
Number of direct and indirect jobs created by the industry
Ref: The Contribution of the Alcohol Beverage Industry to the South African Economy (BER, 2024)
3.6%
Percentage contribution to South Africa’s GDP
Ref: The Contribution of the Alcohol Beverage Industry to the South African Economy (BER, 2024)
R96.9 Billion
Total tax contribution
Ref: The Contribution of the Alcohol Beverage Industry to the South African Economy (BER, 2024)
What we do

Elevating Industry Standards and Best Practices

Responsibility and Education

Through partnerships with Aware.org and SAB Sharp, we lead initiatives and educational programs to foster a culture of responsible drinking. These targeted interventions are designed to reduce harmful drinking behaviours and promote a more informed society.

Market Integrity

We implement self-regulation in advertising, promote responsible trade, and work to reduce illicit trade. We want all market players to adhere to ethical practices that protect consumers and uphold the integrity of the industry.

Credible Scientific Research

We conduct rigorous research and gather data to inform industry decisions. Our commitment to science-based evidence includes commission research, among others, ensuring that our programs are grounded in reliable data.

Stakeholder Engagement & Collaboration

Recognising that change requires collective effort, we aim to collaborate with the government and other stakeholders to drive impactful societal progress. By fostering open dialogue and strategic partnerships, we also aim to address the complex challenges facing the industry and society, creating a safer and more inclusive environment for all.
Membership

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Member

Our members are across the beer, wine and spirits producers, and the associated value chain.
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